• Surprises in the middle as peak. Rewards/compliment at the end
  • Identify the target person you want to influent. His feeling decides the moment’s effectiveness
  • The effect should align with the expectation, and exceeds expectation
  • At the end of the project, do a retro with team and client, to summarize exp and lessons
    • Proved next stage roadmap even if not asked
  • Similarly, highest and most recent prices carry more weights in setting internal price benchmark